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Digital Marketing Manager

Digital Marketing Manager, West London, £55-60K + 20% Bonus + Bens.

You should have a background as a Digital Marketing Manager with experience of Google Ads, Google Analytics, Google Optimise, PPC, CRO, Hotjar, Instapage etc.

The Role:

Your primary objective will be to relentlessly seek out opportunities to generate customer growth through digital channels.

You will be responsible for the management and ongoing development of our company website which is the focal point primarily for B2C customer acquisition and conversion.

You will take the ownership of our digital marketing activity and continue to build it out and refine it across search (SEO, PPC) and website CRO.

If you can identify a new B2C acquisition channel and can test & prove its value, then it will be added to the mix.

You will lead the digital strategy and campaign planning for Digital channels working closely with the Employee Communications team.

You will manage the relationship with digital marketing agencies where relevant.

Manage the UX optimisation and development of the website with the aims of improving conversion and leverage the value of leads.

The ideal candidate focuses on ROI, is analytical, strategic, experienced, understands social behaviour and will be responsible for the strategy, execution, analysis, and on-going optimization of the company's online marketing programs.

This is a unique opportunity to work at a rapidly growing scale-up to increase brand awareness, conversion rates and LTV.

Your background:

, You are passionate about businesses that deliver social impact and want to help build a business that delivers a meaningful difference to society.
, You have 5+ years experience in a digital role with a deep understanding of search and CRO.
, You are motivated to work in a fast-paced environment, tackling thorny problems in collaboration with multiple teams.
, You are analytical and comfortable working with lots of data.
, You have a strong understanding of marketing attribution.
, You have a solid understanding of some core digital marketing tools, including Google Ads, Facebook Ads, Google Analytics, Google Optimize PPC and CRO (inc.

Hotjar, Instapage).
, You have demonstrable experience in learning new things and have a test, learn & improve mindset.
, You are an excellent communicator and can explain complicated issues clearly simply.
, You are excited by the power of technology to change people's lives.
, You have the ambition and determination to shape this role yourself - we will give you lots of room for growth.

Advantageous if you have previously worked in a fast growth environment.

This Digital Marketing Manager role is a hybrid position based in West London and pays c£55-60K base + 20% Bonus, 25 days holiday + 1 extra on your Birthday, annual personal development budget.

  • Start: ASAP
  • Rate: £55000 - £60000 per annum + + 20% Bonus + Bens
  • Location: West London, England
  • Type: Permanent
  • Industry: IT
  • Recruiter: Definitive
  • Contact: Mark Revan
  • Tel: 01895 457 455
  • Email: to view click here
  • Posted: 2022-04-05 11:11:19 -

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